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how we're different

a genuine marketing tool.

We've all seen them, the Instagram Giveaways that make you follow 100 people to win an iPhone... You enter to win and suddenly have a feed teeming with content that is so. not. relevant. to you. Naturally, you'll begin to unfollow the offenders one by one. 

Perhaps you've even paid to participate in one before and found your followers tripled (#YesQueen), but shortly after, your engagement rate absolutely bombed and now your posts aren't being seen at all (no matter how on-point your hashtags and posting times are #HelpMe!).

It's no surprise that Instagram Giveaways have had a bit of a bad rep in the past #We'llBeTheFirstToSayIt, that is, until The Collab Society began changing the way things are done. Too often, traditional giveaways are run with the promise of a quick influx of followers but that is merely a cheap sell that ultimately only benefits the organiser. 

The Collab Society has shaken up the norm and developed a strategic framework that makes our Giveaways and Photoshoots a genuine marketing tool for businesses with an Instagram presence: big or small! 

What sets us apart from our competitors is our strong focus on attracting nothing but quality leads. Our goal isn't to sell you a mass following that quickly diminishes within a week of the giveaway ending. Instead, we give your brand access to the holy grail - your ideal target audience.


The Collab Society is all about conversion. We want to take your new followers and help you transform your follower count from a mere number into increased sales and engagement. 100 new followers whereby 25% convert into loyal customers will do wonders for your business and brand, as opposed to 1,000 new followers who all live in countries you don't even ship to!

Offering prizes and only ever working with influencers within your niche means we will appeal to your existing audience but also that your newly acquired followers will fit seamlessly into who your product/ business is targeted for. We also strategically utilise paid ads and a strict vetting process to ensure that all businesses involved in any one Giveaway are going to compliment one another and share the same target demographic.

our giveaways focus on quality over quantity.

We get your brand seen and heard (by your ideal audience of course) by tapping into a wide range of advertising channels such as Instagram Influencers, major Networking brands, the largest email databases and paid ads. 


Highly-targeted Facebook and Instagram Ads are often a budget stretch for most small businesses. The cost of getting your brand out to some of the largest networks in the world can feel quite overwhelming, and coming up with the cost to work with a major Influencer? Forget it. 

Thanks to the power of collaborative and strategic marketing, where small businesses pool together to take part in giveaway and share in the marketing expenses, we’ve made these advertising avenues accessible, and affordable, for everyone!

we make expensive marketing affordable.

we won't let you just hit it and quit it.



Our giveaways are fun and exciting to be a part of, but your journey doesn’t end when the Giveaway does. In fact, it’s only just the beginning. We won't bring you leads and expect you to do all the hard work, we will actually spend the time to ensure you know exactly how to turn those new followers into loyal, engaging customers.


We provide a tonne of resources to get you Giveaway ready with our pre-Giveaway checklist, ensure your branding is on point to make the best first impression and we will give you all the tools you need to build lasting connections with your new followers. We're in it for the long haul baby!

Subscribe now to find out the latest updates! 

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