It's no secret, our audience is full of small-biz, baby-lovin' aussie mums.. so it's no surprise why our Nursery/New Mum Giveaways always go crazy!

This month we are teaming up with the ever talented Photographer Carmen, from Rose Grace Photography, for another Nursery themed shoot. Expect huge prize pools and a clean, fresh and bright studio designed Nursery space to capture all the prizes up for grabs to create a scroll-stopping image for our promotion!

We have booked fresh bebe talent for this shoot, so brands with products best suited to be photographed with bubs are encouraged to apply for the Photoshoot add-on because noone does baby shots quite like Carmen!

Launch date: 20 June 2022
Product arrival deadline for Photoshoot participants: 20 May 2022;
Prize valued over $5,000!

 target audience 

 previous results 

  • Australian based women aged 20-40.

  • Women pregnant or recently given birth.

  • Majority of audience with children aged 0-2.

  • Middle-high income earning families.

  • Interests in kids interiors, discovering new products, supporting small business, keeping up with the latest trends and high quality, unique products.

Based on: Nursery Reveal with @raffaela.sofia

Number of comments on post: 11,000+

Reach: 213,000+

Average follower gain per business: 1,300

Number of email subscribers per brand: 1,136

 styling and photography 


Involvement in the Photoshoot side of thangs is completely optional, but highly recommended for Product-based businesses seeking Insta-worthy content creation and the ultimate exposure throughout the Giveaway. All imagery shared by Influencers and Brands involved will include each item sent for the photoshoot.

Carmen is best known for her ability to capture the details in baby products and working with young talent. Carmen's style is light and bright, airy and dreamy and she captures the authentic moments throughout every photoshoot. Carmen has worked for brands including Stokke, Not So Mumsy, Shirley Bredal, Milk n Soda, Lupine and Luna, Anchor and Fox + more!