Instagram reach falling short? Follower count looking stagnant? Living in an engagement lull? Our low buy-in Giveaways are once-off campaigns designed to give your socials a cost-effective boost in just 5 days. 

  • Gain new followers from a broad Australian mum audience with a keen interest in children/toddler and toy brands

  • Cross-promotion from play-based Australian Influencers, plus The Collab Society

  • Opportunities to add-on Discount Directory features and Email Subscriber Data sets to get the most out of the campaign. 


Spots are very limited, first in best-dressed! The low cost of these Giveaways mean they sell out FAST. 

Launch date: 11 April 2022
Prize pool valued over $2,000.


 target audience 

 previous results 

  • Australian women aged 20-40.

  • Majority of audience with children aged 2 -8 years old.

  • Middle-high income earning families.

  • Interests in kids interiors, kids play, Australian baby brands, discovering new products, supporting small businesses, styling and high quality children's products. 

Based on: Ultimate Toddler Giveaway

Number of comments on post: 11,200+

Reach: 178,200+,

Average follower gain per business: 681

Number of email subscribers per brand: 262



Before applying, we encourage you to review our campaign Terms and Conditions.  By submitting an application we take that as confirmation you have read and understood them and agree to participate in the campaign in line with these conditions. For ease of understanding, you may reference the right-hand side column for a quick translation of each term.