• Guest Contributor

5 tips for small businesses from an Instagram expert

It’s ‘social media week’ in our Thriving in Isolation campaign. We’ve shared some great tips with you already, but we’re back with more!


When we approached Brooke Vulinovich to find out her tips and tricks to maximising social media during COVID, she didn’t hold back. In fact, Brooke gave us so much gold that we decided it was worthy of another post.


In case you don’t know, Brooke is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth. Woah.


Brooke is basically the go-to for Insta how-to’s. Here, she shares her top five tips for small businesses to ramp up your Insta during iso.


  1. Show up authentically. Be Authentic. Honest. Vulnerable. Every business has been impacted by this. If it’s not business as usual... that’s ok! Your customers want to be kept in the loop. That’s why they follow you. They want to see the behind the scenes. Tell them how you’re feeling and ask them the same! Remember, Instagram is about two-way communication. Stay connected on Instagram, even if your doors in real life have been temporarily closed.

  2. Revise your ideal client. It’s easy to forget the person at the receiving end of what we’re sharing – the whole point of our content is to connect with them. Ask yourself: Who does your content speak to? Who has a demand for this content? Give this person a name. This is your ideal client. Naming them makes them more real. Mine is called Adele - don’t ask why! What can you share with your Adele that is going to help her TODAY? Is it relevant to her current pain points? Keep these at the focus your content, and you can’t go wrong.

  3. Keep content solution-focused. Why did people follow you before COVID-19? Guess what? They still follow you for that. Don’t start posting random content. Be compassionate and understanding but ultimately the value you provide your audience hasn’t changed. For example, my audience follow me for easy, practical tips to market their business on Instagram. Now it’s your turn! Why does your audience follow you? What value does your content provide? Remain solution focused and you will zoom ahead of your competition.

  4. Share video content. Increase educational content using Stories, Reels, Instagram Live or IGTV to strengthen relationships with your followers. Video builds trust faster because followers get the opportunity to see and hear you.

  5. Invest in yourself and learn what you don’t know. Upskill yourself. Right now! Not next week. Not next month. The sooner you get started the sooner you’ll have a bigger market on Instagram to sell to. The time is now to work on your business. To do things you’ve been putting off. Create new systems. Source new products. Ultimately, make life easier when you re-open. When this passes business will go nuts and you’ll want to be ready.



Here are 5 video ideas you can create today:

  1. Create a 15 second Reel of what you did that day

  2. Q&A Videos: Using the “question” sticker on stories, get your followers to submit questions. Create video content, answering their questions to share on your feed, stories, IGTV or Live.

  3. Start an IGTV series: Post a new video each week to keep your community engaged and coming back for more.

  4. Create Tutorials and How-To’s: Share 1-minute videos to your feed, on your story as multiple 15 second videos or as IGTV’s for up to 10 minutes.

  5. What’s in your camera roll that’s 10 minutes or less? Go through old videos and utilise relevant content.


Follow Brooke on Insta for more tips @brookevulinovich.

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